Well you know, it happens to the best of us.
First of all, chill.
Take a break.
Go for a walk.
Imagine a world where all the users who get to your website, actually use all of your services.
Now that you're back, login to your Google Analytics account (https://analytics.google.com) and let's take a look at some of the information that is available to you and how it could be useful.
For example, when do users have time to get to your website:
Or where are surfing from in the world:
Their behaviour (first time or returning?)
The more you'll know about your audience, the easier (and overall cheaper) it will be to target them online and serve them relevant information that will lead to conversion.
If you have any questions on a specific metric in Analytics, feel free to ask here below ⬇⬇